Our team

Who are we ?

Willow wasn't born out of a simple desire to create, but rather from a shared passion for the small details that improve everyday life. Our strength lies in our complementary expertise. Our goal is to create a sophisticated and innovative brand, deeply rooted in the values ​​of quality and sustainability. Our mission is to redefine everyday well-being by offering products that never compromise on style or quality.

The brand

Willow

We chose the name Willow for its powerful symbolism, which perfectly reflects our brand values. The willow tree inspires a sense of calm and rest, directly linked to the sleep well-being we aim to deliver through our silk pillowcases. Furthermore, this tree represents softness and durability, like silk, which is both delicate and robust, guaranteeing the quality of our products. Finally, the willow tree is often associated with elegance and femininity, attributes that our products enhance, helping to reveal the natural beauty of your skin and hair.

The brand

Our values

Our values ​​are based on the belief that well-being and quality sleep are the key to better health. That's why our silk pillowcases are designed to provide a soothing and restorative sleep experience. By choosing a durable and luxurious material like silk, our products are designed to reveal and preserve the natural beauty of your skin and hair, while maintaining a refined and timeless aesthetic.

  • We do what we say 🌟

    No empty promises. Our products reflect our commitment to quality and authenticity .

  • We are here for you ❤️

    Your opinion really matters . We listen, we adapt, and we create products that meet your real needs.

  • We innovate for real 💡

    No innovations that don't make sense. We imagine solutions that make your life simpler and more beautiful , while respecting what matters.

  • We take care of tomorrow 🌍

    Every decision we make aims to protect the planet, because a beautiful product should not cost the environment dearly .

    Our commitment

    At Willow, we are committed to reducing our environmental impact by offering eco-responsible products.

    Our silk pillowcases are made from natural silk, a biodegradable material that decomposes without harming the environment. Unlike cotton, silk production requires significantly less water and pesticides, making it a more environmentally friendly option.

    In addition, we have chosen minimalist packaging in kraft cardboard, without excess packaging, in order to limit waste and preserve natural resources.